South Africa continues to rank as the fastest-growing wine category in the UK.
New data shows, and Wines of SA (Wosa) CEO Su Birch believes exports of packaged wines could grow 10% in volume this year, provided the rand doesn’t strengthen materially.
Sales figures released by AC Nielsen for the UK, South Africa’s biggest wine export destination, show that local wines have increased their volume share of the market from 10.4% in 2008 to 12.3% in 2009.
Although still in fourth place, the country is now virtually on a par with France, which occupies third position with 12.4%, behind Australia and the US.
Birch added that the South African brands to have performed exceptionally well included First Cape, Kumala, Arniston Bay, Two Oceans and KWV.
