The UK retailing group ASDA announced that they have clinched an exclusive value-for- money wine deal.

Mike Dennis from Talking Retail indicates that a new value-for-money range of wines under the Arniston Bay brand umbrella is being launched exclusively with Asda next Saturday (October 11).

The South African brand, owned by the company of wine peopleTM, is being extended with three “easy drinking” wines, The Reef Red 2007, The Reef White 2008 and The Reef Rosé 2008.

The retail price has yet to be finalised, but it is expected to be around £3.99, which is the price point for the entry level Arniston Bay wines.

“The Reef is a wine range which represents really great value for money,” said brand and business development manager Barney Davis.

“We are currently in the process of innovating the entire Arniston Bay portfolio to broaden our offering for both the retailer and the consumer.”

Read article: Talking Retail