Arniston Bay is to relaunch its best-selling Original range into the UK market. The relaunch is set to upgrade the range, and will see screwcap closures and fresh, updated packaging on all varietals.

The first varietals to receive the refresh will be the best-selling Chenin Chardonnay 2008, Pinotage Rose 2008 and Cabernet Sauvignon Merlot 2008. The new packaging will be available in the UK grocery trade from December with an RRP of £5.29.

The packaging refresh is part of an overall strategy by brand owner, the company of wine people^TM, to expand and innovate the entire Arniston Bay portfolio. Recent developments have included the launch of a 1-litre tetra pak, the launch of a sparkling wine and a new entry-level range Arniston Bay: The Reef.

UK Brand and Business Development Manager for the company of wine people^TM, Barney Davis, says: “We felt it was time to regenerate the most popular range in the Arniston Bay portfolio and respond to an increasing demand from our customers for a screwcap closure. The Original range has shown consistently strong sales and offers consumers exceptional value for money without compromising on quality.”