South Africa’s wine industry association and newly elected USA President Barack Obama are seen as highly influential in building public awareness about environmental issues, says UK magazine Drinks Business. 

 Both Wines of South Africa (WOSA) and President Obama were listed in the 2009 Green List of the 50 most influential drinks companies, individuals and organisations who have made caring for the environment a priority.

Published by Drinks Business – a specialist UK beverage magazine – WOSA was listed fifth in the Green List, just behind President Obama in fourth.

This year’s lists highlights how “even in the midst of an economic crisis, the drinks industry continues to prick consciences and have a strong environmental influence over many consumers.”

The first three positions on the Green List were taken by multinational retail giants, Tesco, Carrefour and Wal-Mart respectively.

The Drinks Business praised WOSA for its involvement in a strategic partnership between the wine industry and the conservation sector. The partnership, known as the Biodiversity and Wine Initiative (BWI), has helped to minimise the loss of threatened natural habitat.

“[WOSA has] contributed to sustainable wine production through the adoption of biodiversity guidelines,” said the magazine adding further praise for WOSA’s focus on environmental impact studies, preparation of soil and the use of recyclable packaging.

Sue Birch, CEO of WOSA, said the organisation was proud to have its eco-sustainable wine standards recognised as among the most progressive in the world.  “That we are in the company of the world’s most powerful retail chains, who are able to exercise significant influence, as well as the new and highly popular president of the United States, makes us feel extremely proud!”

She also lauded the role of the BWI in promoting and protecting biodiversity within the Cape Floral Kingdom, where over 95% of the country’s wines originate. “In less than four years, local wine producers, under the auspices of the BWI, have set aside 112 550 hectares for long-term conservation – significantly more than the total national vineyard of 102 000 hectares.”

Source: sagoodnews.co.za