Rosé wine has become increasingly more popular in the UK and is now officially part of the UK’s inflation basket.

This “inflation basket” serves as an general indication of  the typical basket of goods of UK consumers. The Office for National Statistics (ONS) uses this basket  to monitor inflation.

The list is reviewed annually to ensure it represents consumer spending with changes made for reasons ranging from improved technology to popularity.

Other products that have also been added to the basket includes hot cooked chicken and online DVD orders. The items leaving the list include boxes of wine and rentals from DVD stores.  

The ONS indicated  that hot cooked chicken has been added to the list to represent the increasing market for hot take away food, freshly prepared in supermarkets

The inclusion of rosé wine follows a boom in sales to young women in the 25-45 year old age bracket.

Sales of the pink wine rose from £114 million in 2002, less than 3 per cent of the wine market, to £200 million in 2005, nearly 7 per cent of the wine market.

It seems that Rosé wine is truly the “flavour of the month”. The increase in the sales and the subsequent market share improvement has put these wines on the map.

So, in order to be a new true Brit, how about ordering a DVD online and enjoy the DVD with a hot chicken and glass of Rosé wine?

Sources:

timesonline

Bloomberg