South African wine producer, the company of wine people, is launching a new range of wines exclusively for the independent and on-trade sector.

Cape Reflections is a collection of entry-level red and white blends, with a recommended retail price of £4.99.

The new range is part of the Arniston Bay portfolio, but has been specifically developed with clear differentiators for the on-trade.

Cape Reflections will allow independent customers the chance to benefit from the demand associated with a major wine brand, enabling them to mirror the growth of Arniston Bay (up 42%) and the South African wine industry (up 34%) which is currently being enjoyed by the off-trade sector.

The wines, which are light and fruit driven in style, represent extremely good value for money and are already proving popular.

Source: talkingretail.com