Consumer goods with a relatively wide price range like coffee and wine are deemed to be indicators for economic trends. The buying patterns of US consumers can be seen as a possible indication of trends in the global economy.

A recent report by a leading US retailing group indicates that the buying patterns of consumers are predicting that the recession may have reach turning point.

Steven Burd , CEO of Safeway said :”When we went into the recession, we saw a change in the mix of lattes versus coffee, and now we’ve seen – it’s early, but we’re seeing – a trend back to lattes,”

Apart from coffee buying patterns it seems that wine purchasing are also an indicator of buying patterns which relates to economic conditions.

At the beginning of the recession retailers indicated that the percentage of premium wines sales declined. Burd added that they noticed that these declining premium wine trends are reversing.

This may be an indication that we are close the turning point of the economic downturn.

Arniston Bay Brand News

Despite the recession the Arniston Bay wine brand has experienced a marked sales increase over the past year – latest figures reveal that off-trade sales are up 29% by value and 31% by volume (AC Nielsen: 52 weeks to 05 September 2009).

Source: insidebayarea.com