British wine consumers continued their new found love affair with Rosé wines as the sales of this pink wine has again outperformed the overall drink sector.

Demand for Rosé among women has pushed wine sales through the £5 billion barrier for the first time.

The market for non-sparkling wine grew by 6.5 per cent to £5.04 billion in the year to August.

Britons are on course to buy a record 100 million cases this year.

The wine market has significantly outperformed the overall drinks sector, which is up 5.6 per cent, said market analysts Nielsen.

Experts say much of the growth in wine sales has been driven by Rosé, sales of which were up 15 per cent, giving it a record 11 per cent share of all wine bought in supermarkets and off-licences.

Arniston Bay Brand news:

The Arniston Bay Pinotage Rosé  – with its lively strawberry and violet aromas and fruity taste – is immensely popular in the UK market. The Arniston Bay wine brand has experienced a marked sales increase over the past year – latest figures reveal that off-trade sales are up 29% by value and 31% by volume (AC Nielsen: 52 weeks to 05 September 2009).

Source: dailymail.co.uk