Nearly half of UK wine drinkers said they would buy a wine with an alcohol level of just 9% abv – provided that taste is not compromised – a new survey has revealed.

Some 42% of the 800 wine drinkers surveyed said they would ‘definitely’ or ‘probably’ buy a 9% abv wine, while 59% of all respondents claimed they liked the concept of such a wine. This is according to a study initiated by the Wine & Spirit Trade Association (WSTA).

Some winemakers describe lower alcohol wine as the “last unconquered frontier” of the wine industry. Retailers and marketer agrees that lower alcohol wine will become prominent in the immediate future.

One of the biggest South African wine brands in the UK, Arniston Bay has launched the Lighthouse Collection. These wines offer lower alcohol wines which still boast the same taste, flavours and aromas.

Source: Decanter

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