Rosé attracts male following
More men are starting to drink rosé wine as drier styles become more fashionable, according to leading UK supermarket buyers and suppliers.
The growing popularity of food and wine matching is also helping the rosé category to attract more male drinkers, according to Pierpaolo Petrassi MW, Tesco’s senior product development manager for wine, who said the chain’s new Great With initiative sought “to include a rosé wine for each food type”.
The cliché of rosé being a female drink is still prevalent, but less than it was, so we’re moving in the right direction. The sweet, fruity style still dominates in volume terms, but many customers are also discovering drier, more refreshing styles.
Vicky Wood from Co-op added by saying “There has been a shift in male drinking habits towards rosé over the past 12 to 18 months, which I think has been helped, in part, by the introduction of ciders over ice and initiatives from other categories.”
She added that while “the sweeter white Zinfandels and White Grenaches are still extraordinarily popular” in the Co-op, sparkling rosé and still pinks from France, South Africa and Argentina “are also selling well”.
The Arniston Bay Pinotage Rosé is one of the South African rosé wines which is doing exceptionally well in the UK market. This wine has juicy cherry flavours underpinned by red apple and passion fruit notes with a lengthy close.
