New Arniston Bay Wine-Based Taste Infusions!

Elegant, refreshing, low alcohol and perfect for summer enjoyment. Try the Arniston Bay Mint, Aloe and Lemongrass Infusion & Arniston Bay Graviola and Passion Fruit Infusion.

Here are the Liquor City stores where you’ll find AB Infusions:



-          Broadacres: Randburg

-          Lonehill: Sandton

-          Beyers Naude : Northcliff

-          Cornwall View: Elardus Park, Pretoria

-          Gateway: Extension 46 Centurion

-          Highlands: Lyttleton Manor Centurion

-          Jeanlen: Centurion

-          Midridge: Midrand

-          Rooihuiskraal: Centurion


Western Cape

-          Claremont

-          Kuilsriver

-          Table View

-          Soneike, Kuilsriver

-          Sonstraal, Durbanville

-          Strand


KwaZulu Natal

-           Ballito


Garden Route

-          Knysna

Market Day Wine Sale

It’s that time again, the time for delicious wine at a mere fraction of the price.

The company of winepeopleTM’s famous Market Day Sale is happening at Welmoed Wine Estate from the 29th of August to the 4th  of September 2012.

Remember it is first come first serve, so be that early bird and catch the wine-worm!

Directions to Welmoed Wine Estate.

Here is the list of wines to look forward to. Purchases are only by the case.

Drink responsibly – Useful tips from ARA

December is commonly associated with summer, holidays and an abundance of festivities all leading to an increase in opportunities to socialise. It’s also often the time that people tend to throw caution to the wind and indulge themselves.

From cocktails overlooking the beach to a couple of beers at the braai, alcohol consumption during the December season generally increases. While everyone deserves the opportunity to occasionally let their hair down, that doesn’t mean having to endure the often negative consequences.of overindulging.

So when partaking in the celebrations take note of the following useful tips from the Industry Association for Responsible Alcohol Use (ARA).

Tips when drinking with friends and family:

• Pace your drinking consumption, it’s not a competition • Avoid drinking with partners who are prone to aggressive behavior • Always eat before drinking alcohol and try to eat while drinking – choose foods that are high in fat and carbohydrates, i.e. burger and chips • Don’t swim when you’ve had alcohol • Drinking on the beach is against the law and can be very dangerous, as can drinking at the river or the dam for those who live inland

Take note of the following tips when drinking in a bar or restaurant:

• Avoid lifts from strangers, especially when intoxicated • Make sure you know who pours your drink • Don’t accept drinks from strangers • Club together with your friends to hire a car or mini-bus with a driver – rather than pay bail money for a night of fun • Always keep the number of a taxi company on your cellphone and ensure that you have enough money set aside in your wallet for this, should you know you are not in a position to drive home. • Make sure that someone always knows where you are

Arnsiton Bay Wines support all the efforts and campaigns from ARA (Association for Responsible Alcohol Use). Ensure this December is filled with only wonderful memories and no regrets.




Arniston Bay Market Day Wine Sale

It’s official – Silly Season is just around the corner and it’s time to stock up with sunshine!

Once again we’re holding our famously popular wine sale, offering unbelievable value on Arniston Bay wines, which have a near-cult following in the UK, plus a special offer from Versus.

WHERE: Welmoed Wine Estate (GPS 33°59’25″S 18°45’56″E), R310, Stellenbosch.

WHEN: Wed 30 November 2011 thru Sun 04 December 2011

HOURS: Wed-Fri: 09h00-17h30; Sat: 09h00-17h00; Sun 10h00-16h00


Here are the deals you can look forward to:

Arniston Bay Lighthouse Collection Chenin Blanc Colombard 2010

Case price x6 bottles R96 (R16/bottle)

Arniston Bay Reserve Sauvignon Blanc 2009

Case price x6 bottles R108 (R18/bottle)

Arniston Bay Chenin Blanc Chardonnay 2009

Case price x6 bottles R90 (R15/bottle)

Arniston Bay Chenin Blanc Chardonnay 2010

Case price x6 bottles R96 (R16/bottle)

Arniston Bay Shiraz Pinotage 2009

Case price x6 bottles R108 (R18/bottle)

Arniston Bay Reserve Pinotage 2007

Case price x6 bottles R96 (R16/bottle)

Arniston Bay Merlot 2009

Case price x6 bottles R96 (R16/bottle)

Case price x24 bottles R168 (R7/bottle) NB: these are 250ml bottles

Arniston Bay Shiraz 2009

Case price x6 bottles R96 (R16/bottle)

SPECIAL GIFT PACK: Arniston Bay Pinotage Rosé 2011

Buy 3 Get 1 Free, R96 (R32/each)

Plus, try Versus White 2010, x6 1000ml bottles, R96 (R16/bottle)


Arniston Bay Launches ‘The Coast’ Wines At Sizzling Summer Prices

Just in time for summer, Arniston Bay has launched ‘The Coast’ range of wines for the first time in South Africa. Already popular in the UK market for their exceptional value, the range is available in White, Red and Rosé, at the amazing price of just R19,99 a bottle.


From every day occasions to picnics or poolside celebrations, it’s the perfect time to go out and get yourself a bottle of Arniston Bay’s The Coast wines. If you’re a white wine fan you can look forward to a crisp, uncomplicated blend filled with tropical fruit flavours, while lovers of rosé will enjoy easy-drinking strawberry flavours, and last but not least, red wine devotees will savour this mellow red that’s simply bursting with ripe berry fruit.


Winemaker Abraham de Villiers explains, “Arniston Bay wines are enormously popular around the globe and deliver exceptional value. But you don’t have to take my word for it – three of our wines will also feature in the 2012 Best Value Guide.”


He continues, “I believe that wine doesn’t have to be expensive to be enjoyable, but you shouldn’t have to sacrifice quality for price either. That’s why quality is so important to my entire winemaking team, and this year alone Arniston Bay wines were recognised with a dozen medals from the likes of the Decanter World Wine Awards, the International Wine & Spirit Competition and the Veritas Awards.”


Available exclusively at Pick-n-Pay shops throughout the Western Cape for just R19,99 a bottle, Arniston Bay ‘The Coast’ wines offer refreshing Summer Fun in a glass at a sizzling price that just can’t be beat. Look out for our Arniston Bay Facebook promotion where you could win fun summertime prizes or even the Grand Prize – a relaxing boat cruise! Plus, if you like Arniston Bay The Shore wines, look out for our other popular wines – like the Arniston Bay Chenin Chardonnay, or the Arniston Bay Sauvignon Blanc – also available at Pick-n-Pay.


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Arniston Bay confirms its value wine status

Accessible and easy drinking , Arniston Bay wines have become the favourite among contemporary wine lovers. Arniston Bay provides a range of lifestyle wines for every occasion, whether socializing with friends or just enjoying a laid-back afternoon on your own.

These wines confirmed this status of ‘accessible and easy drinking’  by having three wines in the South African Best Value Wine Guide 2012.

These three wines will feature in this guide:

Arniston Bay Chenin Blanc Chardonnay 2011

Arniston Bay The Shore  Non-Vintage

Arniston Bay Cabernet Sauvignon Merlot 2010

For more info on this guide visit

Gesundheit from Berlin- Arnsiton Bay at the Südafrika Weinshow 2011

This weekend we will be part of the German generic ‘Südafrika Weinshow’ in Berlin.

This show is seen as one of the best-established country wine shows on the German market and Arniston Bay Wines are looking forward to exhibit our wide range of wines on this event.

We will present a few of our excellent award winning wines. Some of these wines were recently recognised by The Decanter Awards as the Arnsiton Bay Bushvine Selection Chenin Blanc and the Arnisiton Bay Chenin Chardonnay received a silver and a bronze medal respectively.

If you at this show, please join us for a glass of wine.

For more info on this event visit

Gesundheit from Berlin!

Arniston Bay ‘The Coast’ is now available in South Africa

“The Coast” – the Arniston Bay range of easy-drinking lifestyle wines – is now available in South Africa exclusively at Pick ‘n Pay stores in the Western Cape. Popular in the UK market, Known for delivering exceptional value, The Coast range is priced from just R19,99 per bottle.


An uncomplicated crisp, dry white wine blend filled with tropical fruit flavours, this wine is perfect for every day occasions. Enjoy it on its own or with seafood and salads.


A fresh easy-drinking Rosé filled with sweet, red berry and strawberry flavours this wine makes a great choice for picnics or poolside occasions.


This mellow red wine blend is bursting with ripe berry fruit – share it with friends over a braai.


This year, on 24 September, Arniston Bay will show its support for the Charity Dar es Salaam Goat Races – an annual fundraiser, which has raised a staggering 437,000,000 million shillings for charitable causes since it was established in 2001.

As you may have noticed, the event involves goats. Goats that race – to be exact.

The wacky, fun-filled nature of the event has made it one of the largest, and most loved, charity events in Tanzania. Some say it’s even become a Dar rite-of-passage.

Here’s how it works. Goats are sponsored, usually by a team of fans. Goats then race, cheered to the finish by their loyal following of fans. Fans dress to the 9’s, throwing in their hats (so to speak) to the Fancy Dress & Hats Competition. VIPs get to take in what must be some of the most interesting people-watching scenes in the world from the Members Enclosure (which happens to be right next to the Goat Pen, but I suppose at the Goat Races this must be a coveted position), while nibbling on Tanzanian, Indian and Middle Eastern delicacies. Visitors who journey for a walk around the track can quench their thirst with ever-refreshing Arniston Bay wines, which will be served under the Red ‘n White banners.

Three cheers to fun times that make a positive difference in the lives of others – and best of luck to everyone (and every goat) for tomorrow!

To learn more about the Goat Races, and how you can sponsor a goat at a future event, visit, or phone 255 755 555 900. If you’ll be in the area, please join us tomorrow at The Green (on Kenyatta Drive), Msasani – Peninsular, where Arniston Bay wines will be served under the Red ‘n White banners. Gates open at 12 noon and close at 17h15.

Want to celebrate with Arniston Bay Wines after the Races? There are several outlets in the Dar es Salaam area to choose between, including:

Baygon Supermarket   /    BP  Mini Supermarket Kimara   /   Game Discount World(T)LTD   /   Itonyage General Supplies   /   J.J. SHOP   /   Kereth Grocery   /   K.Grocery   /   Lake Chale Min-Supermarket   /   M Grocery   /   Premium Product Supermarket   /   Seba Min Supermarket – Mbagala   /   Shoppers  Supermarket Ltd – Masaki Branch   /   Shoppers Supermarket Ltd-Mikocheni   /   Shoprite & Checkers   /   Shrijee Traders-Slipway   /   Silver Min Supermarket   /   Transit Military Shop Ltd   /   Trasten Spirits & Wines   /   Uchumi Supermarket (TZ) Ltd   /   Village Supermarket Ltd

Reasons and timeframe for wine oxidisation

Did you know that letting an open bottle of wine stand on the counter accelerates the ageing process by one year for each day opened?

This is because, with the cork removed, the wine is exposed to a significantly higher amount of oxygen than with the cork in place.

Typically, white wines are more sensitive to oxidization than red wines, and this is especially true in higher temperatures.

While aging a wine can often produce a desirable affect, there are some occasions when you might prefer to enjoy the wine again just as it was when you first opened the bottle. If this sounds like you, you might consider purchasing the popular Arniston Bay bag-in-box wines, which protect the wine from oxygen for up to six weeks after opening, or alternatively you may want to invest in a Wine Saver Pump, which are able to protect the wine from oxidizing since they pump as much air out of the opened bottle as possible and seal it, preventing any further oxygen to enter.


Arniston: One of the world’s best-kept hideaway secrets

Time magazine listed the remote fishing village of Arniston  as one of the world’s best-kept hideaway secrets.

Arniston’s whitewashed cottages with thatched roofs have attracted generations of artists and photographers who liked the idea of isolation, but also being less than a two-hour drive from Cape Town, one of South Africa’s most charming cities.

The village of Arniston gets its name from a British ship that sank in 1815. Of the 378 passengers, only six survived. Remains of the ship were located in January 1982. In terms of visual splendour, Arniston Bay wines have one of the most beautiful locations in the world.

Situated at the southernmost tip of South Africa, Arniston is a strip of breathtaking, unspoilt coastline where clear blue sea meets hot white sand under unbroken sunshine. The picturesque location is the inspiration behind the Arniston Bay range of wines which encapsulate the simple, unpretentious, carefree relaxed spirit of the bay itself.

The Arniston Bay wine range

Join us for a glass of wine

Join us for a glass of wine at the DF Malan Food and Wine festival in Bellville.

Click here for more info.

Win Arniston Bay wine prizes in our 2nd Valentine’s Competition


Win Arniston Bay wine prizes in our 2nd Valentine’s Competition.

All you have to do is become a Facebook fan and leave a comment / quote on the page.


First grapes of the new harvest arrive

It’s getting exciting now as the first grapes of the new harvest arrive. We at Arniston Bay are looking forward to another year of great wines.

Here is a clip showing the arrival of some of the first grapes of the season.

Arniston Bay’s new positioning builds on brand growth

Best-selling South African wine, Arniston Bay, is unveiling a new look as part of the development strategy to change the overall positioning of the brand, and the revised packaging will complement the optimised wine styles and further improve the consumer offering. The enhanced wines are a collection of approachable, fruit-driven styles with good varietal character, length and elegance.

In order to build on the brand’s growing momentum and sales success experienced in international markets, the intention of the new packaging is to recruit new consumers, ensure consumer loyalty and further increase brand awareness for sustainable growth.

Intensive research and profiling was conducted in the past few months, and the new packaging incorporates these consumer insights to ensure that the brand is more eye-catching, has improved stand-out on shelf, and has strong visual imagery to enhance appeal to target consumers. Quantitative research, which was conducted internationally with our core consumers, showed a significant increase in consumer purchase intent with the new packaging.

The laid-back, carefree personality of the brand is reflected with a new icon – a uniform device that will be used across all tiers – featuring a petrel flying freely over the coastline, accompanied by the words “where time dances idly in the waves”.

The new design includes a revised consumer-friendly back label with enhanced varietal and brand recognition – based on consumer feedback that the wine shelves in-store are too intimidating – and improved alcohol responsibility messages.

The new packaging will be seen across all brand communication such as advertising and point-of-sale material. Executive director of sales and marketing, Chris O’Shea, said: “We are confident that the revised positioning, along with the new packaging and enhanced wine styles, will further build on the solid consumer-based brand proposition and be successful in recruiting new Arniston Bay drinkers.”


Arniston Bay optimises wine styles for improved quality

Best-selling South African wine, Arniston Bay, has optimised its wine styles and revised the packaging to complement the new look, as part of the development strategy to change the overall positioning of the brand

Arniston Bay winemaker, Abraham de Villiers, in conjunction with two international Masters of Wine, changed the wines so that they are better suited for the target consumers’ palate. The enhanced consumer offering comprises a collection of approachable, fruit-driven wines with good varietal character, length and elegance that over deliver at the price point.

The white wines are fresh, and the fruit characters have been enhanced for optimum flavour profiles. Small percentages of expressive cultivars such as Muscat have been added to popular blends such as the Chenin Blanc Chardonnay for an even better taste. The red wines have a dominant fruit character with an expressive nose and soft, juicy tannins on the palate as a result of experimenting with different fining agents. The optimised wines also faired exceptionally well in a blind tasting against a competitive set.

Abraham de Villiers

Intensive research and profiling was conducted in the past few months with core consumers, and the new packaging and wines incorporates these consumer insights to ensure that the brand is more eye-catching, more distinct on the shelf and improves brand awareness. The research indicated a significant increase on claimed consumer purchase intent based on the brand’s revised positioning.

In order to build on the brand’s growing momentum and sales success experienced in international markets, the intention of the new strategic positioning, coupled with the optimised wine styles, is to recruit more consumers, ensure consumer loyalty and further increase brand awareness for sustainable growth.

The laid-back, carefree personality of the brand is reflected with a brand new icon – a uniform device that will be used across all tiers – featuring a petrel flying freely over the coastline, accompanied by the words “where time dances idly in the waves”.


UK competition: Win a case of wine for Christmas

Savour the award-winning Arniston Bay wines this Christmas!

The winners will receive two bottles of the silver medal winner (best in class) Chenin Blanc Chardonnay, two of the Pinotage Rosé and two of the Cabernet Sauvignon Merlot, so there is something to go with every meal over the festive season.

To enter simply email ( and tell us what your favourite Christmas meal is by 22nd December 2010.

For more info visit

South African wines increase UK on-premise listings

South African wines continued its growth in the UK market as new research suggests that more SA wines are listed on UK wine lists.

According to new research by Wine Business Solutions, South African wines increased their share of listing on UK wine lists by around 16% during the last year. South Africa now holds a 5.1% share of total listings. It did this at the same time as increasing the average price per bottle listed by 6% to £22.49 per bottle. Chenin Blanc was a major driver. The number of listings of SA Chenin were up 16% on a year ago. Chenin, with 5% of all white wine listings, is the fourth most listed white varietal in the UK after Chardonnay (25%), Sauvignon Blanc (22%) and Pinot Grigo (10%).

The Arniston Bay Chenin Blanc Chardonnay is one of the flagship South African white wines in the UK market. The fusions between classic Chardonnay and the uniquely South African Chenin Blanc  makes this an amazing and interesting blend. 

This wine received the Silver Best in Class award at the 41st International Wine and Spirit Competition.


Arniston Bay best in Class at IWSC

Best-selling South African brand, Arniston Bay, received the Silver Best in Class award at the 41st International Wine and Spirit Competition for its popular Chenin Blanc Chardonnay 2010 blend, while the Arniston Bay Lighthouse Collection Rosé 2010 and Marine Collection Chardonnay 2010 were both awarded bronze medals.Winning these awards is a testament to the superb quality of the wines in the Arniston Bay portfolio.

The judges lavished praise on the Arniston Bay Chenin Blanc Chardonnay 2010, which received the highest mark in its respective category, and described the wine as follows in their tasting notes: “Bright, pale yellow wine offering aromas of freshly cut grass, ample, gentle and quite warm. Palate entry is utterly delicious, with fruity and nutty overtones, very upfront. Just off dry flavours, creamy, round and balanced, though finishing a little short but perfectly accomplished and uncomplicated style.”

The wines undergo a rigorous judging process, involving a blind tasting and detailed technical analysis, for this competition. The IWSC sets the international benchmark for quality, therefore making it one of the most prestigious honours awarded in the wine industry.

This award follows the recent changes Arniston Bay implemented to change the overall positioning of the brand, by means of revised packaging (which is already being rolled out in certain countries) and optimised wine styles, and thereby improve the consumer offering and build on the brand’s growing momentum.

Arniston Bay winemaker, Abraham de Villiers, in conjunction with two international Masters of Wine, improved the wines based on several benchmark tastings and consumer research to ensure that they are better suited for the target consumers’ palate.

The enhanced consumer offering comprises a collection of approachable, fruit-driven wines with good varietal character, length and elegance that over deliver at the price point.

Market Day wine sale


We’ll be having our popular Market Day sale, so be sure to stock up for the festive season.

Dates: Wednesday 24 – Saturday 27 November

Directions to Welmoed

Wine will be sold by case lots only. Here’s a list of what will be on offer:

Market Day wine sale


We will be having a Market Day wine sale at our Welmoed cellar door in Stellenbosch.

Dates: Thursday 30 September to Saturday 3 October 2010

Venue: Welmoed Cellar door.

Directions to Welmoed

The following wines will be on sale:

If you have any queries regarding the Market Day sale, please contact our cellar door directly on 021 881 8062.

Winner of the beach holiday to SA competition

Congratulations to Sheila Walsh from Nottinghamshire. Sheila is the winner of the UK “Win a beach holiday to SA” competition. Well done and we hope that you enjoy your holiday in our beautiful country.

SA Blog Award finalist

This blog has been nominated for SA Blog Awards in two categories, namely Best food and wine blog and the best company blog.

Thanks to everyone who nominated this blog. If you haven’t already voted, please do vote for us. It’s easy. Click on the banner on the right of the page. Scroll down.  Fill in your email (confirm) and you’re done.


Win a SA Beach holiday competition is now closed

The Arniston Bay UK competition is now closed. Thanks to all the people who entered.

We will be announcing the winner within the next few days so be sure to hold thumbs and keep checking the website.

SA Blog Awards 2010 – Please nominate this blog

If you like what I’ve done on the Arniston Bay  blog  please nominate us for the SA Blog awards.

It’s easy. Click on the banner on the right of the page.  Fill in your email (confirm) and you done.

Thank you!

Revive yourself with Arniston Bay

Arniston Bay is always been associated with the unwinding in tranquillity and we are set to continue this chill vibe at the forthcoming Women’s Show.

Shows and exhibitions can take its toll and really tire you out and that is why laid back brand , Arniston Bay  Wines,  decided to be the ‘Unwind Haven’  for visitors at this year’s Jo’burg Women’s Show.

This year’s Women’s Show promises to be an exciting event with numerous interesting talks, make up tips and exhibitions focusing on the celebration of being a women. The Show  will run from 27-29 August at the Coca Cola dome.

Come and join us for an unwinding glass of wine and stand a chance to win pampering foot hampers to revive tired tootsies.

For more info please visit:

Join us for a glass of wine at the Mercury Wine Week


This week is one of South Africa’s premier wine events as the 32nd Mercury Wine Week is hosted at Suncoast in Durban from 25-26 August.

This event is seen as one of Durban’s most popular social gatherings and organisers expect more than  5000 visitors this year.

This is always a great event and please join us for a glass wine at the Arniston Bay  stall.

Looking forward to see you there

For more info visit:

Win a Beach Holiday to South Africa

South Africa has won over many fans for the hosting a great World Cup in the middle of our winter. Now you can stand a chance to visit this amazing country in the summer for an unforgettable beach holiday

You will also have a chance to escape from the hustle and bustle of city life and head for the tranquillity of Arniston Bay- an unspoilt coastline that’s synonymous with care-free lifestyle- simply by filling your glass with the fresh, crisp wine.

For more details visit 

* This competition is open to UK residents only.

Britain’s love affair with wine goes online

Britain’s love affair with wine continues on the web as online wine sales are deemed to be the fastest growing area of UK retail.

The UK wine market is seen as one of the most important wine markets in the world in a recent report by Drinks business it is estimated that online wine sales are  in the vicinity of £200m per year with an annual growth of 23%.

Arniston Bay Wines are one of the UK’s favourite South African wines and numerous online outlets selling our wines.


Recipe of the month – Chickpea and cauliflower salad

Robyn MacLarty’s amazing salad recipe got the nod for recipe of the month. She is the our first SA food blogger winner with this stunning dish and post.

This recipe looks so delicious and the way she presents it on her blog ( KOEK! ) makes your mouth water.

Recommended wine: This salad will be perfectly complemented by the Arniston Bay Sauvignon Blanc 2010.

Here is Robyn’s recipe:

 Chickpea and cauliflower salad with olive-anchovy dressing

1 head cauliflower, broken into florets Half a loaf of ciabatta (sourdough/bread made with olive oil), crust removed and torn into chunks Extra virgin olive oil, to taste 3 anchovy fillets 1 clove garlic 1 can chickpeas, drained and rinsed 1 cup black olives, drained and finely chopped Juice and zest of 1 lemon 2 handfuls rocket

1. Lightly steam the cauliflower until just cooked (but still very firm), then plunge into icy water to prevent further cooking. 2. Arrange the bread chunks on a baking tray, drizzle with a little olive oil and season with salt and black pepper. Roast until golden. 3. In a pestle and mortar, mash the anchovy and garlic until you have a paste. Add the lemon juice, zest and a good glug olive oil, and whisk to create a dressing. Season to taste. 4. In a large bowl, combine the cauliflower, chickpeas, olives and dressing, and stir so everything’s nicely coated. 5. Arrange the rocket on a platter and top with the cauliflower and chickpeas. Sprinkle with the croutons, drizzle over any remaining dressing and serve.

Robyn MacLarty:



UK embraces football fever


Britain, along with just about every other living soul, has football fever, judging by the extent of media coverage on this World Cup. Arniston Bay wines is running a competition which allows you to enjoy your own South African thrill.

This competition is run by Fabulous magazine and lucky readers will win a six bottle case of Arniston Bay Chenin Blanc Chardonnay, a deliciously light and fruity wine characterised by the ripe fruit flavours of pineapple and melon.

Inspired by the clear blue skies and white sand of its namesake, Arniston Bay is a range of uncomplicated, easy-drinking wines for every occasion.

For more info visit

Arniston Bay is also offering you the chance to win a grand prize of a South African beach holiday! To enter, visit and answer the questions provided. This competition is open to UK residents only.

Win Tickets to The Wine Show Jo’burg

Stand a chance to win double tickets to The Wine Show Jo’burg which will be held at The Coca Cola Dome from 4-6 June 2010.

If you want to win the tickets and you’re living area and able to attend, all you have to do is leave a comment on our Facebook page or upload a fan picture.

Alternatively you can Tweet (or ReTweet) anything with the phrase “Arniston Bay” to stand a chance to win tickets.

For more info about the show,  visit

Head over heels for Arniston Bay bubbly


Haul out your beloved heels, and huddle your girlfriends closer! Carrie, Miranda, Charlotte and Samantha are stepping out in style again on the big screen for the Sex and the City movie sequel. And now, Arniston Bay is giving you even more reason to celebrate: simply show us why you’re head over heels for Arniston Bay bubbly and you could win a pair of designer shoes!

Distinctive, modern and definitely the best “accessory” for any occasion: you’d be forgiven for thinking we were describing an item from a SATC star’s wardrobe, when in fact we’re referring to our delectable Arniston Bay Charmat Brut. Little wonder it’s the drink of choice for fashionistas and the well-heeled for when celebrating with friends.

The link between champagne and shoes (or should we say Choos), dates back to the olden days when gentleman in fact used to drink champagne from a gorgeous lady’s shoe. In modern times, the ladies are far too fanatical about their footwear to allow such an act of opulence. (In fact, the only time they’re willing to part with their prized pairs is when kicking their feet up in Arniston or dipping their feet in the azure Arniston ocean.


Marilyn Monroe summed it up correctly when she said “I don’t know who invented high heels, but all women owe him a lot!”.  Luckily, you won’t owe much (the recommended retail price is R45) when you open a bottle of Arniston Bay Charmat Brut, a refreshing wine that’s perfect for life’s carefree moments.

Made from Colombar grapes, this non-vintage Charmat Brut is known for its fresh aromas, natural acid and zesty tropical fruit flavours. Arniston Bay winemaker, Abraham de Villiers, said: “This wine has wonderful aromas and a creamy, delicate palate, and is perfect for everything from pamper parties to a relaxing with a good book or an uplifting dinner party with friends.”

And now that you stand the chance of winning a pair of designer shoes, you’ll have even more reason to enjoy Arniston Bay wines. Send us the reason why you’re head over heels for Arniston Bay wines (the wine bottle must also have a starring role in your entry), and we’ll add another pair of enviable shoes to your collection.

Email your entries to with “Head over heels for Arniston Bay” in the subject line. The competition closes on 31 July 2010. Terms and conditions apply. 



Show us why you’re head over heels for Arniston Bay wines

-      Please note: To be eligible to enter, a bottle of Arniston Bay wine must be visible in your entry, regardless of whether it’s a photograph, video, etc


First prize: Win a pair of designer shoes Second prize: Win a shopping spree Third prize: Champagne hampers and salon treatments for you and 3 friends

UK Wine Market – A robust market for South African wines

The United Kingdom tends to function as a litmus test for international wine markets.

The island nation has a long history of wine appreciation and is credited with creating the prestigious Master of Wine program as well as WSET — the Wine and Spirits Education Trust.

Wine is part of daily life in the U.K. and brands that enjoy success at the supermarket level often go on to achieve international fame and fortune.

England has traditionally been a robust market for French wines, so it came as a surprise to learn that South African wine sales recently surpassed French wine sales — at least in the supermarket realm.

Arniston Bay is one of the most successful South African wine brands in the UK.

This brand has been named one of the top selling wines in the UK. Arniston Bay is the fourth biggest South African brand in the UK and has a 5.8% value share and 5.6% volume share in the South African category respectively.


Rosé attracts male following

More men are starting to drink rosé wine as drier styles become more fashionable, according to leading UK supermarket buyers and suppliers.

The growing popularity of food and wine matching is also helping the rosé category to attract more male drinkers, according to Pierpaolo Petrassi MW, Tesco’s senior product development manager for wine, who said the chain’s new Great With initiative sought “to include a rosé wine for each food type”.

The cliché of rosé being a female drink is still prevalent, but less than it was, so we’re moving in the right direction. The sweet, fruity style still dominates in volume terms, but many customers are also discovering drier, more refreshing styles.

Vicky Wood from Co-op added by saying  “There has been a shift in male drinking habits towards rosé over the past 12 to 18 months, which I think has been helped, in part, by the introduction of ciders over ice and initiatives from other categories.”

She added that while “the sweeter white Zinfandels and White Grenaches are still extraordinarily popular” in the Co-op, sparkling rosé and still pinks from France, South Africa and Argentina “are also selling well”.

The Arniston Bay Pinotage Rosé is one of the South African rosé wines which is doing exceptionally well in the UK market. This wine has juicy cherry flavours underpinned by red apple and passion fruit notes with a lengthy close.


Make Your Office Eco-Friendly

The average employed adult works between 35-44 hours a week. That’s a huge amount of time to spend in the office, and yet the same people who change all their light bulbs to CFLs rarely give a second thought to getting their to-go coffee in a paper cup.

It only takes minutes to make your workspace a little more environmentally friendly. Here are a few tips to get you started.

1. Turn off the equipment when you leave for the day. Yes, even though Billy from accounting likes to stay late. An action as simple as turning off a 75-watt desktop monitor when you leave can save up to as much as 750 pounds (340kg) of carbon emissions a year. A power strip can make turning all the equipment off easier at the end of the day, including coffee makers and microwaves. Just make sure the printer is powered down properly, as printers need to seal their cartridges before shutting off.

2. Buy green materials. Switching to recycled printer paper could save thousands of innocent trees a year — and that’s not including paper towels, toilet paper, water cups and all the other products that make working in an office a comfortable enterprise. Many offices have already stopped buying the formerly ubiquitous bottled water. Talk to your office manager about stocking recycled printer paper or replacing the break room cookies with locally grown fruit. And nix printing out separate agendas for everyone at the morning meeting — slides or e-mailed agendas work just fine.

3. Green your duds. If you’re not lucky enough to work in an office where jeans and Chuck Taylors are de rigeur, you already know that great thing about office clothes is that they’re not supposed to be particularly trendy. Consider buying your crisply pressed trousers and blouses from thrift or consignment stores. Also, avoid dry-cleaning. Most dry cleaners use a chemical known as perchloroethylene, which is dangerous for both you and the environment. “Perc” is a known carcinogen that erodes the ozone layer and can easily contaminate groundwater. Most materials, like silk and wool, can be hand-washed. If you must go to a dry cleaner, look for one that uses green cleaning techniques, such as liquid carbon.

4. Telecommute. E-mailing, instant-messaging and videoconferencing have made working from home easier than ever before. Take advantage of it! Getting off the road even one day a week significantly reduces the amount of gasoline you burn, and you can even use the time you save on the trip to have an extra cup of coffee in your reusable ceramic mug. If telecommuting isn’t a possibility for you, consider asking your boss about instituting a commuter credit program for use on public transportation, or putting up a bulletin board for carpooling.

5. Reusable Cups. Avoid using styrofoam cups for anything. Use a mug for coffee and a water bottle for water. If you recycle at home, you can recycle, reduce and reuse at the office too.

6. Recycle Everything. You can recycle everything from your paper and plastics that might come from the vending machines at work, or paper that might otherwise get thrown away. Some companies will even take your old office furniture to recycle the desks and chairs. You could even donate the furniture to a school near by to not only help the community, but also increase the tax write off for the company. Here is a site to reference: Planet Green.

Arniston Bay Brand News

Arniston Bay believes in sustainable practices to protect our environment. This is reflected by initiatives like wine pouches (Astrapouch) and some Arniston Bay wine ranges which is being bottled in lighter weight glass.

South Africa overtake France in UK wine market

SA Winelands

South Africa has overtaken France to become the fourth largest selling country for wine in the UK.

Latest figures from market analysts AC Nielsen show sales of South African wines have overtaken French for the first time in the UK wine market.

South African wine sales grew 20 percent, by volume, to 12,270,000 9L cases, compared to a decline in French wine sales of 12 percent, to 12,266,000 9L cases; South Africa is now the fourth largest selling country for wine in the UK.

Although the South African wine industry is over 350 years old, it has been in its recent history that exports have seen significant growth. In 1994, when Nelson Mandela was elected president and the country became a peaceful democracy, the industry exported around 50million litres of wine, globally; by the close of 2009 exports had increased eightfold, reaching almost 400million litres.

Commenting on the news Jo Mason, UK market manager, Wines of South Africa, said: “This is a momentous occasion for the South African wine industry, which is relatively young in terms of the global export market. In 1994 our producers wouldn’t have dreamt of selling more wine to the UK than France, but now the wine landscape has changed completely. UK consumers no longer default to European wine and the quality of wine from South Africa is up there with the best in the world.

This achievement has coincided with a year where South Africa is thrust into the spotlight, as host nation for the FIFA World Cup, which should ensure continued success for our wines, as visitors flock to the Cape or crack open a bottle while watching the game.”

Read more…

Arniston Bay Brand News.

Arniston Bay is one of wine brands which contributed considerably to the rise of South African wines.  This popularity of this brand as increased amnsily in the past few year especially in the UK market.

How to Make an Educated Guess When Ordering Wine

No matter how versed you are in the world of wine there will always be labels and brands that you’ve never tried, but when faced with ordering from a list of wines that you’ve never heard of it is possible to make a more educated selection than simply reading what the menu says and then choosing between a cabernet or a merlot. The key is in knowing where the wine was made.

#1 Hot vs Cool Climate Grapes grown in warmer climates tend to be lower in acidity and higher in sugar, which results in fuller-bodied wine. Cooler climates more often yield the opposite with grapes having higher acidity and less sugar, so the end product is lighter-bodied. This climate rule can be derailed, however, by local variances like a south facing vineyard that’s warmer than average for the surrounding area, or by certain breeds of grape (some are consistently flavored no matter where they’re grown).

#2 Old World vs New World Another good rule of thumb is that generally speaking traditional Old World (European) wines tend to the earthier, spicier side while New World (United States, Argentina, South Africa, anywhere not Europe) varieties are fruitier. Again, this rule does not always apply as the occasional New World winemaker may aspire to Old World techniques, or a European might deliberately create a fruit-forward variety to tap into that market.

So in applying these two rules you could make an educated guess that a cabernet from South Africa is probably fuller bodied than a cabernet from Yarra Valley in Australia, but that neither are likely to be as earthy as a cabernet listed from France.


Arniston Bay Brand News

A great example of a full bodied South African Cabernet is the Arniston Bay Cabernet Sauvignon 2008. This wine has fresh redcurrant and berry fruit aromas with hints of nutmeg and mint.

Fruits for thought at the first SA Food Bloggers Conference

The first SA Food bloggers conference was a wonderful day and will definitely become an annual event.

South African Food bloggers came together at the Cook’s Playground in Cape Town and it was amazing to meet (in person) some of the legends of SA food Blogging.

It was incredible to have online food personalities like  Browniegirl , Jeanne (the Cooksister) and Jenny (Giggling Gourmet ) under one roof at the same event.

The speakers gave very interesting views and tips and this all was fruits for thoughts.

Arniston Bay was proud to be a co-sponsor of this event and we truly hope that this event will become an annual highlight for SA food bloggers.

Read more…

Photos of this event visit can be seen here

UK wine consumers – Chance to score in the World Cup

England has one of its best chances to win the World Cup at this year’s FIFA World Cup in South Africa. The English clubs are dominating forces in Europe and the squad will be full of superstars.

For off-licences, the prospect is for increased beer sales, and with the tournament taking place in one of the fastest growing nations for UK wine sales, there’s a chance to cash in on wine as well as beer, the traditional driver of football-related drink sales.

With the tournament taking place in one of the fastest growing nations for UK wine sales, there’s a chance to cash in on wine as well as beer, the traditional driver of football-related drink sales.

Generic body Wines of South Africa is running a programme of promotions for export markets including a football-themed “Let’s Celebrate” logo to appear on bottles and marketing materials.

Individual brands are stoking up the football marketing machine too. The Company of Wine People and Percy Fox are running a promotion that will put branded Arniston Bay footballs in six-bottle cases of wine in cash and carries.

“Historically, these tournaments do tend to be dominated by the big beer brands which have large budgets to play with and command more feature in store,” says Barney Davis, brand and business development manager for the company of wine peopleTM.

“But we feel there’s a once-in-a-lifetime opportunity for South Africa and wine to benefit from the fact it’s taking place in the country.

“Watching the World Cup tends to be a really sociable event for people getting together with friends, and even though football is male-dominated for big games and tournaments it tends to be more mixed groups, so people will be going along to stores to pick up wine as well as beer.

“We want to see retailers add space and feature to persuade people that when they do, they should pick up South African wine.”

Davis added that Arniston Bay would be on price promotion in multiples during the summer. “We’ll also be carrying the generic Wines of South Africa message on all packs across all channels,” he said.

Major dates for England in the World Cup

The draw for the tournament was made recently which means that retailers can now starting planning for the busiest days of sales around England games.

The first of these is on June 12 against the USA, followed on June 18 by Algeria and June 23 versus Slovenia.

Should England proceed to the second round they’ll play on either June 26 or 27 depending where they finish in their group stage.

Quarter-finals are on July 2 and 3, with the semis on July 6 and 7.

The Word Cup final is on July 11, a month to the day after the opening game between host nation South Africa and Mexico.


Arniston Bay Sponsors first SA Food Bloggers Conference

In the past, people relied mainly on traditional media to gain access to a vast array of topics. The worldwide blogosphere has revolutionised the way we communicate and has opened up channels for debate, news, entertainment and general socialising. Blogs offer a more personal communication and interaction with the blog (information portal) and its consumer.

Arniston Bay wines will be sponsoring this event and will afford food bloggers the opportunity to taste the wines and best decide which of the wines to pair their foods with.

the company of wine people™’s Executive Director of Sales and Marketing, Chris O’Shea, says, “We are proud to be sponsoring our easy-drinking, lifestyle wine for this occasion. It aligns perfectly with our brand essence.”

Guests attending the food bloggers conference will have the opportunity to sample relaxation at its best with the Arniston Bay varietals such as the Sparkling Rosé, Charmat, Chenin Blanc Chardonnay, Cabernet Merlot, Shiraz Pinotage and the Pinotage Rosé.

“We are very excited to introduce the full range of Arniston Bay wines to the food bloggers and are hoping that the success of the conference will be extended to Johannesburg and Cape Town, although cyber space may have no limits having an actual event for the bloggers to attend is a great way for them to extend their knowledge and get to meet their fellow bloggers.”

South Africa has seen a remarkable usage increase in the local blogosphere, with the number of active blogs increasing from 600 in December 2006 to 3789 a year later in December 2007. These statistics are a result of a 2008/2009 survey of Online Media in South Africa, conducted by media researcher and commentator, Arthur Goldstuck of World Wide Worx and the Online Publishers Association.

With South African Internet services set to expand, consumers are set to have more connectivity choice than ever before. South Africa’s Internet population is expected to grow as much in the next five years as it has in the 15 years since the Internet became commercially available in South Africa, according to the latest World Wide Worx Internet Access in South Africa 2008 report.

The increased growth rate is expected to continue for the next five years, taking the Internet user population to the 9-million mark by 2014.

These statistics will have a direct effect on how prevalent blogging is in South Africa and how it will continue to grow year-on-year, Food24 is SA’s biggest online food community and will be using this conference as an opportunity to meet their sometimes anonymous members and offer advice on how to make a blog successful.

The first food bloggers conference will be taking place on Sunday 21 March in Cape Town at the Giggling Gourmet’s Cooks Playground.

The conference will include talks by guest speakers such as; award-winning blogger Jeanne Horak-Druiff, the talented food styler Nina Timm, Editor-in-chief of Women24, Food24 and Parent24 Sam Wilson and professional book editor and author of the blog Scruptuous SA Jane-Anne Hobbs.

Tickets to the conference are R430 per person, visit: for more information.

South Africa shines at Green Wine awards


South African wine companies dominated the results of the inaugural Drinks Business Green Awards in London.

Dr Paul Cluver, founder of Paul Cluver Wines, received arguably the highest accolade, winning the Lifetime Achievement Award, for his ongoing, visionary approach to conservation and exemplary environmental credentials. Dr. Cluver is also the Chairman of the company of wine people TM ‘s board of directors.

Inge Kotzé of the Biodiversity & Wine Initiative was awarded the Personality Award and Backsberg walked away with the Sustainability Award. Paul Cluver Wines and Stellar Organics were named runners-up in the Ethical Award category, giving South Africa a notable presence in four of the eight award results.

The Drinks Business Green Awards are designed to highlight and reward leadership on environment, sustainability and climate change, by drinks companies worldwide.

Commenting on the success, Su Birch, CEO of Wines of South Africa (WOSA) said: “This is a significant moment in the development of South Africa’s green credentials and we are delighted so many of our champions are being recognised for the substantial contributions they are making to the advancement of sustainable practice in the wine industry.  South Africa is a leader in production integrity and is committed to working in harmony with the environment to ensure long-term sustainable and profitable growth.”


Arniston Bay Brand News:

One of the leading South African brand in the UK, Arniston Bay,  has also introduced environmentally friendly initiatives. Arniston Bay introduced the environmentally friendly wine pouch and has also reduced the weight of wine bottles in some of our ranges.

We congratulate and salute our fellow South Africans , within the wine industry,  in their efforts to save our environment.

Valentine’s Wine winners

Congratulations to Joanita Christie and Derek Mitchell

joanita-christie1 derek-mitchell Their Facebook comments were judge to be the best and they have each won an Arniston Bay wine hamper.

Valentine’s Day – Win Arniston Bay Wine


We are giving away Arniston Bay wine prizes for the best quote / comment on our Facebook page.

All you have to do is become a Facebook fan and leave a comment / quote on the page.

SA Wine Industry to reduce impact with new light-weight bottles


As South Africa continues to defy the global economic downturn by annually lifting the export of its packaged wines, it is making concerted moves to lower the weight of its wine bottles and so maintain its status as one of the world’s most eco-progressive winemaking nations and a leader in production integrity.

From this year, 750-ml wine bottles closed with screwcaps and weighing only 350 grams will be available to local wine producers. These compare with an average bottle weight of over 500 grams just four years ago.

“As we raise our export volumes of mostly bottled wines, we also increase our carbon emissions, so it becomes a delicate balancing act to enhance our sustainability profile while pushing up our output,” explained Su Birch, CEO of Wines of South Africa (WOSA), one of the leading champions of the country’s efforts to grow, make and market wines in a way that is least harmful to the environment.

She said the wine industry body, SA Wine Industry Information Systems (SAWIS), had calculated that for every 10 million litres of wine shipped in bulk, just over 107 jobs would be lost. “This figure does not even factor in the multiplier effect that such job losses bring. It has, for example, been reported that for every one of Unilever’s direct jobs in South Africa, another 22 workers depend on the company for at least a part of their livelihood. This is an indication of just how crucial each job is to a developing economy such as ours.”

While many players in the South African wine industry had actively supported bottle recycling programmes in recent years to reduce their impact on the environment, efforts were now being accelerated to focus on light-weight wine bottles as well.

According to Consol Glass, South Africa’s leading manufacturer of glass containers for the beverage industry, until 2006 the average weight of a 750ml non-returnable wine bottle was 516 grams, which by last year had dropped to 437 grams, a decrease of 15%. The new light-weight bottle will bring down the average still further.

She said the sturdy, light-weighted bottles, apart from strengthening South Africa’s reputation for environmentally responsible wine production, would also address the demands of leading retailers. Also keen to enhance their sustainability credentials, the multiple grocer chains were responding to high-profile media and consumer calls for more eco-friendly packaging.

Birch added that alternative wine packaging, such as the wine pouch offered by leading export brand, Arniston Bay, had also been welcomed in many export markets. South African bag-in-box wines were also very popular, particularly in Scandinavia.



South Africa wins market share fight

South African wine has achieved the largest increase in UK market share during 2009, according to the latest Nielsen figures.

Its performance takes the country from 10.4% of the off-trade market to 12.3% in the year to December 26, 2009.

The South African category also grew 24% by value and 23% by volume in the same period.

“South Africa’s market share is now only 0.1% behind France, which is in decline, falling to 12.4% by volume,” said generic body Wines of South Africa.

Exports to the UK were up 14% by volume. This growth maintains the UK’s position as the leading export market for the South African wine industry, accounting for 32% of total global exports.

Al the leading South African brands, including First Cape Kumala, Arniston Bay, Two Oceans and KWV, enjoyed exceptional growth in 2009.

The figures also show that growth in the South African wine category is not exclusively at the lower end of the market, with a 15% uplift in value sales of wines above £5, a 27% increase in wines above £7 and 43% increase in wines above £10.


Which wine for the summer braai?


Braai (or BBQ) is a big part of the South African summer and various social events and gatherings consists of a braai.

But what is the right sort of wine to offer at a braai? Let’s get one thing straight: there isn’t a right sort! The wine you choose for your braai should be one that you enjoy drinking, not necessarily one that you think you should enjoy. Set the tone for a light-hearted and relaxed event.

Rosé So if you love a glass of rosé on a summer’s evening, welcome your guests with a chilled dry rosé, which combines the crispness of white wine with the flavours of strawberry or watermelon.

Sparkling wine

Or greet them with a glass of fizzy Sparkling wine. Chilled, pink maybe, it’ll add a touch of sophisticated fun to any garden gathering.

Bearing in mind that both white and red wines can be light-, medium- or full-bodied, vegetables, white meat and fish are light in character and respond best to a sympathetic wine, while red meats can handle a more robust accompaniment.

We’ll make some suggestions but remember, it’s your party and you’re supposed to enjoy it too, so choose what you’re happy with.

Most red wines

Will go well with simple barbecued (braai-ed)  meats. Try a young Cabernet Sauvignon or light fruity French wine.

Sauvignon Blanc

A bottle of Sauvignon Blanc or another white wine with a high acidity content will go well with plain braai-ed meat. Look for one that promises a crisp and intensely aromatic experience.

Or saucy?

For meat covered in barbecue sauce, you want a wine that won’t try to compete with the flavour but will complement it. A young fruity, spicy red would be ideal. Try a Shiraz or a more traditional French Cotes du Rhone, which sometimes has a smoky aroma of its own.


If you notice that you’re running out of chilled wine, pop a bottle or two in the freezer for half an hour. Take them out and keep them in a bucket of cold water and some ice. Use cooler sleeves that are available at most off-licences.

To keep a large number of bottles cool, three-quarter fill a clean dustbin with cold water and ice. Place the bottles in a bin bag and put the secured bin bag in the bucket.


Arniston Bay Brand News:

A perfect example of a great young Cabernet Sauvignon is  the Arniston Bay Cabernet Sauvignon 2008 . This wine has berry fruit aromas with hints of mint and nutmeg.


Another wine that goes well with a braai is the Arniston Bay Reserve Sauvignon Blanc 2009.This wine has cut grass and green pea aromas with a crisp acidity and a good length.


World Cup set to increase SA wine sales


South Africa’s wine industry expects increased global sales in 2010, although the strong and volatile rand threatens its long-term prospects. This is according to Su Birch, CEO of  Wines of South Africa

The sector expects the 2010 Fifa World Cup – which kicks off on June 11 – to boost sales hurt by a global economic crisis and weakened economies in key export markets across Europe and in the US.

South African wine producers and exporters were planning to use the world’s most-watched sports spectacle to increase marketing and the association is organising special braai festivals in key nations competing in the tournament, she said.

Leading supermarket retailers in Europe, such as Sainsbury and Tesco, were also eager to promote South African wines.

“There is huge interest and excitement around 2010. There isn’t a supermarket group in Europe that doesn’t want to do a South African promotion,” Birch said.

The estimated 450000 foreign tourists expected to attend the World Cup will be able to pick up quality wines – usually seen on European shelves – for about R30.

Exports for South Africa’s packaged wines were expected to increase by between 10% to 15% in 2010, Birch said, adding: “The interest around South Africa and South African wines as a result of 2010 is just phenomenal.”

But the strength of the rand – which gained about 30% against the dollar – was a concern for the industry. Analysts say the stronger rand has hit exporters hard as Africa’s strongest economy tries to recover after exiting its first recession in 17 years in the third quarter of last year.

“The currency is a huge worry and we fear that if it doesn’t move it will, in the long term, be the death knell of the industry,” Birch said. “It is crippling because nobody can make any [profit] margins and what is worse is the huge volatility.”

Birch said the industry, which employs some 250000 people, and last year celebrated its 350th anniversary, was struggling despite exports surging by 335% between 1995 and 2007. “The industry is really in financial trouble. There is no new [vine] planting going on, so we are not going to sustain growth,” she said.


Arniston Bay Brand News

The 2010 World Cup will add impetus to already successful and fast growing brands like Arniston Bay. The Arniston Bay wine brand has experienced a marked sales increase over the past year – latest figures reveal that off-trade sales are up 29% by value and 31% by volume (AC Nielsen: 52 weeks to 05 September 2009)

Source: timeslive

Drinking and Driving over the Festive Season?


Drinking and Driving over the Festive Season? Then it’s time to ask Goodfellas to the party.

Cathy Marston writes  “Sadly, I realise that this is not the norm here in SA. The drink-driving stats in this country are horrendous with alcohol being blamed for 50% of the 18,000 deaths on our roads every year – yes, that number is correct – 18,000 deaths a year. A massive sea-change is needed in people’s attitudes to drinking and driving, and one company which is providing a real alternative to this is Goodfellas. They offer a membership service which you can call after one too many drinks and they will come to wherever you are and drive you safely home in your own car.”

According to Alison Brussow, marketing manager for Goodfellas, all the drivers have to pass stringent background checks, driving tests on both manual and automatic cars and undergo regular training by the company. Both Morell and Mogamat had branded uniforms and ID cards and we were given their names by the call centre when we rang to book the service so there was no possibility of any mistakes. And we felt completely safe in their hands – much more so than when we pick up a random taxi from the rank, something which is an added boon for women going home on their own as well.

Drinking and driving is a complete social no-no in the UK – if ever I contemplated getting behind the wheel after a few drinks, then the thought of my friends’ total disgust and disapproval is always enough to change my mind. I have heard various excuses over the years such as “Well, we have to drink and drive in SA because we have no public transport!” or “I’m a really good driver so alcohol doesn’t affect me like other people” and really folks, enough is enough. The choices are simple -

  • – Drink, but don’t drive
  • – Drive, but don’t drink
  • – Call Goodfellas or somebody like them.

and with the Festive season in full swing, there are plenty of opportunities to use a service like this and I fully intend to do so. After all, if it’s good enough for the Sharks, for South African Breweries and for Bob Skinstad, then it’s good enough for me too.” Tel:   0861 433 552

Source: food24


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