UK wine


A pioneering Fairtrade winery Stellenbosch Vineyards is converting some of its Arniston Bay wines to Fairtrade, in collaboration with a leading UK retailer.

The launch of four new Fairtrade-certified wines under the Arniston Bay brand is a ground-breaking move for the 4th largest South African wine brands (by volume) in the UK. In annual volume sales terms, this launch represents one of the largest Fairtrade wine deals to be carried out.

The Arniston Bay wines, a Red and a White both in BiB 3L and bottle (75cl) format bearing the Fairtrade mark, will be available for purchase in the Co-operative in the autumn.

Both businesses are key Fairtrade pioneers, with Stellenbosch Vineyards being responsible for Thandi – the first Fairtrade wine brand in the world – and the Co-operative pioneering its own extensive range of own-label Fairtrade wines ten years ago.

As well as guaranteeing a better price for the grapes, the Fairtrade Mark means the 122 workers, and 68 families, who work at the grape producing vineyard in South Africa’s rural Breede River Valley also receive a Fairtrade social premium. Social projects – including a preschool children’s facilities, a school bus, after-care facilities, community halls for adult leisure activities and sports development – are approved by the Fairtrade Farmworker Trust which is formed of the vineyard’s workers.

This major collaboration, between Arniston Bay and the Co-operative, also represents a step change for the fortunes of Fairtrade wines in the UK, sales of which are already booming (+24% volume in 2013). Through the Co-op’s commitment to the wines, the UK Fairtrade wine market should see a 30% growth in volume sales over the next year with this addition.

The Co-operative’s Fairtrade senior wine buyer Ed Robinson said: “This step represents a natural progression for us, developing on the success of our well-established Own Label range. Working with Stellenbosch Vineyards to convert the world-renowned Arniston Bay wines to Fairtrade represents a massive achievement for all those involved and will make a real, tangible difference to those who matter the most – the people on the ground responsible for making the wines.”

Anna Pierides, Wine Manager at the Fairtrade Foundation, added: “It is fantastic that the Fairtrade wine pioneer Stellenbosch Vineyards has made a further commitment to Fairtrade.

“Fairtrade aims to ensure a better price, decent working conditions and fair terms of trade for millions of producers and farmers around the globe. This launch will help ensure more producers and workers in South Africa will benefit from a better price and the additional Fairtrade Premium, whilst building on the continuously growing Fairtrade wine market.”

Share the South African Sunshine

South African wine website, has launched a great initiative. The campaign is calling on every South African living abroad to share a drop of sunshine with a local on 16 December.

We would love every South African out there to open up a bottle of South African wine, and show your mates just how good our wine is – taste some sunshine, sunshine!

We have chosen the 16th December as it is a very special day for us South Africans, and it is right in the middle of the northern hemispheres winter… just when they need a little bit of sunshine in their lives – so spread a little bit of our sunshine, sunshine!

Get a great bottle of South African wine and sit down quietly and taste it with your mates. Let them taste some of our sunshine. And of course, you don’t have to stop there…you could even open up a second bottle and then not so quietly share some of our sunshine.

And for those ex-pats out there in the land of OZ, or down the south of America, they might not need the sunshine, but you have to agree… they do need to taste some good wine for a change, so get them to taste what makes us shine.

Then, please take some pictures and videos, and show us all what you did by posting them on the social networks (#tastewinesunshine) and at

And please tell us at so that we can organise this again next year.

So sunshine, what great South African wine are you going to taste this year !

South Africans in the UK can share some of the amazing and extremely popular Arniston Bay Wines which has become a dominate wine brand in the UK market.

Beaching in London – Arniston Bay at London’s Cape Wine Europe show

Join us at the upcoming Cape Wine Europe show, taking place today at London’s  Brompton Hall in Earls Court.

Our expert team will be showcasing a selection of our top wines at our stand (#38), including a few of our ever popular, easy drinking Arniston Bay wines.

The wines include:

Original Range:

  • Chenin Blanc Chardonnay 2011
  • Rosé 2011
  • Cabernet Sauvignon Merlot 2011

Winemaker’s Retreat:

  • Colombard Chardonnay 2011
  • Shiraz Rosé 2011
  • Shiraz Cabernet Sauvignon 2010

Sparkling Brut NV

For more info on this event visit

Arniston Bay ‘The Coast’ is now available in South Africa

“The Coast” – the Arniston Bay range of easy-drinking lifestyle wines – is now available in South Africa exclusively at Pick ‘n Pay stores in the Western Cape. Popular in the UK market, Known for delivering exceptional value, The Coast range is priced from just R19,99 per bottle.


An uncomplicated crisp, dry white wine blend filled with tropical fruit flavours, this wine is perfect for every day occasions. Enjoy it on its own or with seafood and salads.


A fresh easy-drinking Rosé filled with sweet, red berry and strawberry flavours this wine makes a great choice for picnics or poolside occasions.


This mellow red wine blend is bursting with ripe berry fruit – share it with friends over a braai.

Arniston Bay is on the way up

A recent article indicated Arniston Bay Wines are doing exceptionally well in the UK wine market.

The article by World of Patria indicates the following:

Arniston Bay is the 3rd largest South African brand in the UK

And it is growing by 86% in value vs  last year

Selling over 7.8 million bottles a year

Plus, consumer research on the new packaging showed an increase in purchase intent worth £2m in Retail Sales Value

And there is also high allegiance to the brand, with 64% of consumers being “Happy to be seen drinking” Arniston Bay, and 43% believing it is a “Brand For People Like Me”

Arniston Bay’s new positioning builds on brand growth

Best-selling South African wine, Arniston Bay, is unveiling a new look as part of the development strategy to change the overall positioning of the brand, and the revised packaging will complement the optimised wine styles and further improve the consumer offering. The enhanced wines are a collection of approachable, fruit-driven styles with good varietal character, length and elegance.

In order to build on the brand’s growing momentum and sales success experienced in international markets, the intention of the new packaging is to recruit new consumers, ensure consumer loyalty and further increase brand awareness for sustainable growth.

Intensive research and profiling was conducted in the past few months, and the new packaging incorporates these consumer insights to ensure that the brand is more eye-catching, has improved stand-out on shelf, and has strong visual imagery to enhance appeal to target consumers. Quantitative research, which was conducted internationally with our core consumers, showed a significant increase in consumer purchase intent with the new packaging.

The laid-back, carefree personality of the brand is reflected with a new icon – a uniform device that will be used across all tiers – featuring a petrel flying freely over the coastline, accompanied by the words “where time dances idly in the waves”.

The new design includes a revised consumer-friendly back label with enhanced varietal and brand recognition – based on consumer feedback that the wine shelves in-store are too intimidating – and improved alcohol responsibility messages.

The new packaging will be seen across all brand communication such as advertising and point-of-sale material. Executive director of sales and marketing, Chris O’Shea, said: “We are confident that the revised positioning, along with the new packaging and enhanced wine styles, will further build on the solid consumer-based brand proposition and be successful in recruiting new Arniston Bay drinkers.”


Arniston Bay optimises wine styles for improved quality

Best-selling South African wine, Arniston Bay, has optimised its wine styles and revised the packaging to complement the new look, as part of the development strategy to change the overall positioning of the brand

Arniston Bay winemaker, Abraham de Villiers, in conjunction with two international Masters of Wine, changed the wines so that they are better suited for the target consumers’ palate. The enhanced consumer offering comprises a collection of approachable, fruit-driven wines with good varietal character, length and elegance that over deliver at the price point.

The white wines are fresh, and the fruit characters have been enhanced for optimum flavour profiles. Small percentages of expressive cultivars such as Muscat have been added to popular blends such as the Chenin Blanc Chardonnay for an even better taste. The red wines have a dominant fruit character with an expressive nose and soft, juicy tannins on the palate as a result of experimenting with different fining agents. The optimised wines also faired exceptionally well in a blind tasting against a competitive set.

Abraham de Villiers

Intensive research and profiling was conducted in the past few months with core consumers, and the new packaging and wines incorporates these consumer insights to ensure that the brand is more eye-catching, more distinct on the shelf and improves brand awareness. The research indicated a significant increase on claimed consumer purchase intent based on the brand’s revised positioning.

In order to build on the brand’s growing momentum and sales success experienced in international markets, the intention of the new strategic positioning, coupled with the optimised wine styles, is to recruit more consumers, ensure consumer loyalty and further increase brand awareness for sustainable growth.

The laid-back, carefree personality of the brand is reflected with a brand new icon – a uniform device that will be used across all tiers – featuring a petrel flying freely over the coastline, accompanied by the words “where time dances idly in the waves”.


UK competition: Win a case of wine for Christmas

Savour the award-winning Arniston Bay wines this Christmas!

The winners will receive two bottles of the silver medal winner (best in class) Chenin Blanc Chardonnay, two of the Pinotage Rosé and two of the Cabernet Sauvignon Merlot, so there is something to go with every meal over the festive season.

To enter simply email ( and tell us what your favourite Christmas meal is by 22nd December 2010.

For more info visit

South African wines increase UK on-premise listings

South African wines continued its growth in the UK market as new research suggests that more SA wines are listed on UK wine lists.

According to new research by Wine Business Solutions, South African wines increased their share of listing on UK wine lists by around 16% during the last year. South Africa now holds a 5.1% share of total listings. It did this at the same time as increasing the average price per bottle listed by 6% to £22.49 per bottle. Chenin Blanc was a major driver. The number of listings of SA Chenin were up 16% on a year ago. Chenin, with 5% of all white wine listings, is the fourth most listed white varietal in the UK after Chardonnay (25%), Sauvignon Blanc (22%) and Pinot Grigo (10%).

The Arniston Bay Chenin Blanc Chardonnay is one of the flagship South African white wines in the UK market. The fusions between classic Chardonnay and the uniquely South African Chenin Blanc  makes this an amazing and interesting blend. 

This wine received the Silver Best in Class award at the 41st International Wine and Spirit Competition.


Revelations about ‘reserve’ wines

It is not unusual to find wine labels indicating  exceptional quality by adding the word ‘reserve’ to the brand. But what does reserve wine mean? And are there any legalities around using this term?

In some countries,  the term has no legal meaning whatsoever.  This is not the case, however, in some other countries, notably Italy, Spain, Portugal and France.

In France the term “Réserve” is used specifically in the Champagne region.  These are wines held over from a given year for future blending, typically into the non-vintage cuvée. In this case, the word itself does not appear on the bottle.

In both Spain and Portugal, the term used is “Reserva.”  It indicates, in both countries, that the wine was produced from grapes from a supposedly good vintage.  In order to merit the term in Portugal, the wine must further have an alcohol level at least one-half of a percent above the regional minimum.

The winemaking methods and grapes used for the Arniston Bay Reserve Shiraz are different to the other Shiraz wines. The wine is fermented in stainless steel tanks until dry. 70% of blend spent 12 months in French oak barrels 30% of blend spent 12 months in American oak barrels. 30% first fill barrels.

This is an extra ordinary wine with good colour concentration and a rich fruit character. This wine has nice soft bubblegum notes and velvety tannins with a good weight and length.


Arniston Bay best in Class at IWSC

Best-selling South African brand, Arniston Bay, received the Silver Best in Class award at the 41st International Wine and Spirit Competition for its popular Chenin Blanc Chardonnay 2010 blend, while the Arniston Bay Lighthouse Collection Rosé 2010 and Marine Collection Chardonnay 2010 were both awarded bronze medals.Winning these awards is a testament to the superb quality of the wines in the Arniston Bay portfolio.

The judges lavished praise on the Arniston Bay Chenin Blanc Chardonnay 2010, which received the highest mark in its respective category, and described the wine as follows in their tasting notes: “Bright, pale yellow wine offering aromas of freshly cut grass, ample, gentle and quite warm. Palate entry is utterly delicious, with fruity and nutty overtones, very upfront. Just off dry flavours, creamy, round and balanced, though finishing a little short but perfectly accomplished and uncomplicated style.”

The wines undergo a rigorous judging process, involving a blind tasting and detailed technical analysis, for this competition. The IWSC sets the international benchmark for quality, therefore making it one of the most prestigious honours awarded in the wine industry.

This award follows the recent changes Arniston Bay implemented to change the overall positioning of the brand, by means of revised packaging (which is already being rolled out in certain countries) and optimised wine styles, and thereby improve the consumer offering and build on the brand’s growing momentum.

Arniston Bay winemaker, Abraham de Villiers, in conjunction with two international Masters of Wine, improved the wines based on several benchmark tastings and consumer research to ensure that they are better suited for the target consumers’ palate.

The enhanced consumer offering comprises a collection of approachable, fruit-driven wines with good varietal character, length and elegance that over deliver at the price point.

UK TV ad featuring Arniston Bay wines

 Here is an  UK TV ad featuring Arniston Bay wines.

New generation South African white blends full of promise

South African white wines are scintillating wine lovers all over the world and it seems that the white blends are the main drawing card.

Wine critic, Jamie Goode, writes that wine counties usually have an unique selling point (USP) or wine varietal which serves as the flagship cultivar for the country’s wines.  Argentinean Malbec, Australian Shiraz and New Zealand’s Sauvignon Blanc are great examples of this USP for countries.

South African Chenin Blanc is the closest to a unique white wine varietal but it has not yet succeed in becoming the USP wine of South Africa.  

Goode said: “There are some fantastic Chenins, but these haven’t perhaps yet achieved the critical mass of great wines to allow Chenin and South Africa to be linked together in the same way that Sauvignon Blanc is associated with New Zealand. However, the new generation of white blends seem full of promise, and it’s an area where South Africa is excelling, making some thrillingly distinctive wines” read more…

Arniston Bay has a few excellent white blends and these wines are leading the way for South African wines in some global markets. The Arnsiton Bay Chardonnay Chenin Blanc is one of the most popular South African white wines in the UK market and this uniquely blended wine is also making headways into other European markets.


Winner of the beach holiday to SA competition

Congratulations to Sheila Walsh from Nottinghamshire. Sheila is the winner of the UK “Win a beach holiday to SA” competition. Well done and we hope that you enjoy your holiday in our beautiful country.

Win a SA Beach holiday competition is now closed

The Arniston Bay UK competition is now closed. Thanks to all the people who entered.

We will be announcing the winner within the next few days so be sure to hold thumbs and keep checking the website.

Win a Beach Holiday to South Africa

South Africa has won over many fans for the hosting a great World Cup in the middle of our winter. Now you can stand a chance to visit this amazing country in the summer for an unforgettable beach holiday

You will also have a chance to escape from the hustle and bustle of city life and head for the tranquillity of Arniston Bay- an unspoilt coastline that’s synonymous with care-free lifestyle- simply by filling your glass with the fresh, crisp wine.

For more details visit 

* This competition is open to UK residents only.

Britain’s love affair with wine goes online

Britain’s love affair with wine continues on the web as online wine sales are deemed to be the fastest growing area of UK retail.

The UK wine market is seen as one of the most important wine markets in the world in a recent report by Drinks business it is estimated that online wine sales are  in the vicinity of £200m per year with an annual growth of 23%.

Arniston Bay Wines are one of the UK’s favourite South African wines and numerous online outlets selling our wines.


Three Arniston Bay wines on UK Top 10 list


Although the World Cup drew to a close with a nail-biting final and Spain ending victorious, the event is still keeping the focus firmly on South Africa. As a result, Channel 4 (UK) recently created a Top 10 South African wine list and Arniston Bay had three wines on their list.

The perennially popular Arniston Bay Chardonnay Chenin Blanc, Arniston Bay Cabernet Sauvignon Merlot and easy-drinking Arniston Bay Lighthouse Collection White wine made this list.



Wine and salad pairing – The tail is wagging the dog


I love wine and salads but sometimes the pairing suggestions are misleading as the salad dressing plays a more important role than the salad.  It seems to me that the tail is wagging the dog when it comes to wine and salad pairing. 

I have come across numerous Salads and salad ingredients wine pairing suggestions but the salad dressing is the ingredient that needs to be paired with the wine. 

But in general salad dressing is one of the most difficult components to coordinate with wine because of its acidic nature.  So what do you do? 

The best thing to do is address the mayor acidity of some dressings. You can reduce the vinegar part of the salad dressing with olive oil our rich stock, like chicken stock. 

 Chef Josh Ash  wrote that a major problem in pairing salad and wine is the high acid level of most vinaigrettes, which wreaks havoc on wine, making it taste flat and flabby.  He suggests that you can avoid this conflict by making dressings that are less sharp but still vivid, with some of the following techniques.

Replace part or all of the red or white wine vinegar in a recipe with balsamic, sherry, or rice wine vinegar, which have fuller, mellower flavours.

Use fruit juice instead of vinegar. Obvious choices might be lemon or lime juice, but think also of orange juice, apple cider, cranberry juice or any fruit juice with a bright flavour.

Replace acid ingredients with other liquids that are intense, but not sharp, such as rich chicken, veal, fish or vegetable stock, Worcester sauce, soy sauce, juices from roasted meats or vegetables or roasted garlic purée. 

When designing a salad, be sure to include ingredients that have a natural affinity to wine like cheese, herbs, greens, nuts, fruits and more. 

My suggestion for middle of the road wine which will pair well with salads is the Arniston Bay Chenin Blanc / Chardonnay. This is a lovely versatile crispy and fruity wine.

Hitting the right South African woodwork


Frank Lampard hit the proverbial woodwork in his famous goal that never was against the German soccer team. Mexico was also on the wrong end of an offside decision and it seems that Fifa is now singing a different tune as the referees, who made blatant errors, are being “red carded” and sent home.

To show solidarity with the teams who received calls from the referees, I suggest to drink a balanced, wooded South African wine which will never be red carded like the Arniston Bay Chardonnay.


This on(sea)side wine is slightly wooded (oak) to give a perfectly balanced wine which will help in easing the disappointment of Lampard’s South African  ‘no-goal’.

Bloem stock up on booze as the English and Germans arrive for the big game

World Cup organisers moved on Thursday to ensure Bloemfontein bars were stocked with enough booze as the city braced for an invasion of thousands of thirsty England and Germany fans.

George Mohlakoana, chief executive of the Mangaung Local Organising Committee, said up to 25 000 English fans and up to 10 000 German supporters were expected in the city for Sunday’s match.

“Normally, in terms of our own provincial laws, Sunday is considered a day when alcohol should not be sold from wholesalers. However, you can get alcohol from restaurants and pubs.” Organisers had communicated with pubs and restaurants to make them aware of the fact that the two sets of supporters come from beer and wine drinking  cultures and that they would need to stock adequate supplies.

One of South Africa’s most popular wines, Arniston Bay will also be available at some restaurants and retailers. For those following the game on the “Tele”, be sure to enjoy this great South African wine with this great South African World Cup.


It was like playing at home- Lampard

The songs and cheers of the England supporters were absolutely amazing as the English booked their place in the knock-out phases.

It was fantastic to experience the English supporters at last night’s game. It was also  great to see thousands of South Africans cheering for England and hopefully they can go all the way.

England midfielder Frank Lampard reserved special praise for the fans.

“They were fantastic, it was like playing at home. When they are like that they’re the best in the world.”

For the fans back in England, don’t forget that you can win a trip to South Africa in the Arniston Bay promotion.

For more info visit:


An Elizabethan recipe for England’s do-or-die World Cup tie


England is playing Slovenia in a do-or die World Cup tie and all the eyes and hopes will be on the game in Port Elizabeth. I hope England will come out victorious as a number of Brits are here to support their team and experience our lovely country.

England and the English have a vast history with Port Elizabeth and I think the perfect recipe to match with this important match is an old Elizabethan recipe. Elizabethan food is fascinating for its range and breadth as “new foodstuffs” such as the tomato, potato and chives were being introduced from the New World in the late 16th century.

This Elizabethan recipe with its “New World” ingredients will also pair well with exceptional New World wine like the Arniston Bay Shiraz

The use of spices and fruit in savoury recipes during the Elizabethan era was very popular, especially with the upper classes and the Royal court. This is based on a genuine Elizabethan recipe, which have been adapted for modern day cooking.

Recipe: Spiced Elizabethan Pork and Fruit Casserole


  • 1 tablespoon vegetable oil
  • 1 large onion, peeled and sliced
  • 2 garlic cloves, peeled and crushed
  • 700 g boned pork leg, cubed
  • 2 tablespoons plain flour
  • 1/2 teaspoon ground nutmeg
  • 1/2 teaspoon ground ginger
  • 1/2 teaspoon ground cumin
  • 1/2 teaspoon ground coriander
  • salt
  • fresh ground black pepper
  • 300 ml red wine
  • 1 tablespoon british honey
  • 75 g stoned dates, roughly chopped
  • 2 large potatoes, peeled and cut into chunks
  • 2 teaspoons freshly chopped herbs (rosemary, parsley & thyme)



Heat the oil and gently fry the onion and garlic for 10 minutes.

Toss the meat in the flour combined with the spices and seasoning and add to the onion.

Fry the meat, stirring occasionally until evenly browned.

Stir in the red wine with the honey and continue to cook over a medium heat, stirring for a further minute.

Add the dates and potato chunks and transfer to an ovenproof casserole dish.

Cover and cook for 2-2 1/2 hours or until the meat is thoroughly cooked.

Just before serving stir in the fresh herbs.


UK embraces football fever


Britain, along with just about every other living soul, has football fever, judging by the extent of media coverage on this World Cup. Arniston Bay wines is running a competition which allows you to enjoy your own South African thrill.

This competition is run by Fabulous magazine and lucky readers will win a six bottle case of Arniston Bay Chenin Blanc Chardonnay, a deliciously light and fruity wine characterised by the ripe fruit flavours of pineapple and melon.

Inspired by the clear blue skies and white sand of its namesake, Arniston Bay is a range of uncomplicated, easy-drinking wines for every occasion.

For more info visit

Arniston Bay is also offering you the chance to win a grand prize of a South African beach holiday! To enter, visit and answer the questions provided. This competition is open to UK residents only.

UK Wine Market – A robust market for South African wines

The United Kingdom tends to function as a litmus test for international wine markets.

The island nation has a long history of wine appreciation and is credited with creating the prestigious Master of Wine program as well as WSET — the Wine and Spirits Education Trust.

Wine is part of daily life in the U.K. and brands that enjoy success at the supermarket level often go on to achieve international fame and fortune.

England has traditionally been a robust market for French wines, so it came as a surprise to learn that South African wine sales recently surpassed French wine sales — at least in the supermarket realm.

Arniston Bay is one of the most successful South African wine brands in the UK.

This brand has been named one of the top selling wines in the UK. Arniston Bay is the fourth biggest South African brand in the UK and has a 5.8% value share and 5.6% volume share in the South African category respectively.


Rosé attracts male following

More men are starting to drink rosé wine as drier styles become more fashionable, according to leading UK supermarket buyers and suppliers.

The growing popularity of food and wine matching is also helping the rosé category to attract more male drinkers, according to Pierpaolo Petrassi MW, Tesco’s senior product development manager for wine, who said the chain’s new Great With initiative sought “to include a rosé wine for each food type”.

The cliché of rosé being a female drink is still prevalent, but less than it was, so we’re moving in the right direction. The sweet, fruity style still dominates in volume terms, but many customers are also discovering drier, more refreshing styles.

Vicky Wood from Co-op added by saying  “There has been a shift in male drinking habits towards rosé over the past 12 to 18 months, which I think has been helped, in part, by the introduction of ciders over ice and initiatives from other categories.”

She added that while “the sweeter white Zinfandels and White Grenaches are still extraordinarily popular” in the Co-op, sparkling rosé and still pinks from France, South Africa and Argentina “are also selling well”.

The Arniston Bay Pinotage Rosé is one of the South African rosé wines which is doing exceptionally well in the UK market. This wine has juicy cherry flavours underpinned by red apple and passion fruit notes with a lengthy close.


South Africa overtake France in UK wine market

SA Winelands

South Africa has overtaken France to become the fourth largest selling country for wine in the UK.

Latest figures from market analysts AC Nielsen show sales of South African wines have overtaken French for the first time in the UK wine market.

South African wine sales grew 20 percent, by volume, to 12,270,000 9L cases, compared to a decline in French wine sales of 12 percent, to 12,266,000 9L cases; South Africa is now the fourth largest selling country for wine in the UK.

Although the South African wine industry is over 350 years old, it has been in its recent history that exports have seen significant growth. In 1994, when Nelson Mandela was elected president and the country became a peaceful democracy, the industry exported around 50million litres of wine, globally; by the close of 2009 exports had increased eightfold, reaching almost 400million litres.

Commenting on the news Jo Mason, UK market manager, Wines of South Africa, said: “This is a momentous occasion for the South African wine industry, which is relatively young in terms of the global export market. In 1994 our producers wouldn’t have dreamt of selling more wine to the UK than France, but now the wine landscape has changed completely. UK consumers no longer default to European wine and the quality of wine from South Africa is up there with the best in the world.

This achievement has coincided with a year where South Africa is thrust into the spotlight, as host nation for the FIFA World Cup, which should ensure continued success for our wines, as visitors flock to the Cape or crack open a bottle while watching the game.”

Read more…

Arniston Bay Brand News.

Arniston Bay is one of wine brands which contributed considerably to the rise of South African wines.  This popularity of this brand as increased amnsily in the past few year especially in the UK market.

UK wine consumers – Chance to score in the World Cup

England has one of its best chances to win the World Cup at this year’s FIFA World Cup in South Africa. The English clubs are dominating forces in Europe and the squad will be full of superstars.

For off-licences, the prospect is for increased beer sales, and with the tournament taking place in one of the fastest growing nations for UK wine sales, there’s a chance to cash in on wine as well as beer, the traditional driver of football-related drink sales.

With the tournament taking place in one of the fastest growing nations for UK wine sales, there’s a chance to cash in on wine as well as beer, the traditional driver of football-related drink sales.

Generic body Wines of South Africa is running a programme of promotions for export markets including a football-themed “Let’s Celebrate” logo to appear on bottles and marketing materials.

Individual brands are stoking up the football marketing machine too. The Company of Wine People and Percy Fox are running a promotion that will put branded Arniston Bay footballs in six-bottle cases of wine in cash and carries.

“Historically, these tournaments do tend to be dominated by the big beer brands which have large budgets to play with and command more feature in store,” says Barney Davis, brand and business development manager for the company of wine peopleTM.

“But we feel there’s a once-in-a-lifetime opportunity for South Africa and wine to benefit from the fact it’s taking place in the country.

“Watching the World Cup tends to be a really sociable event for people getting together with friends, and even though football is male-dominated for big games and tournaments it tends to be more mixed groups, so people will be going along to stores to pick up wine as well as beer.

“We want to see retailers add space and feature to persuade people that when they do, they should pick up South African wine.”

Davis added that Arniston Bay would be on price promotion in multiples during the summer. “We’ll also be carrying the generic Wines of South Africa message on all packs across all channels,” he said.

Major dates for England in the World Cup

The draw for the tournament was made recently which means that retailers can now starting planning for the busiest days of sales around England games.

The first of these is on June 12 against the USA, followed on June 18 by Algeria and June 23 versus Slovenia.

Should England proceed to the second round they’ll play on either June 26 or 27 depending where they finish in their group stage.

Quarter-finals are on July 2 and 3, with the semis on July 6 and 7.

The Word Cup final is on July 11, a month to the day after the opening game between host nation South Africa and Mexico.


Receive Blog Updates via Email

Enter your email address:

Delivered by FeedBurner

Arniston Bay supports responsible drinking